Marks & Spencer is adding another store in Manchester city center for their “bring your own container” scheme due to consumer's demand.
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The trial started last year at the retailer’s Hedge End store in Southampton, it becomes so popular that it will be now expanding to further stores around UK. They started selling 44 packaging-free items like pasta, cereals, rice, and raisin in a large dispenser.
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25 of those products were now outselling the packaged alternatives- bestsellers are triple chocolate crunch cereal, whole porridge oats, basmati rice, milk chocolate raisins, single-origin Brazilian coffee and fiorelli pasta.
The customers are encouraged to buy and refill in their own reusable containers to help reduce the amount of plastic wastes.
If you don’t have a suitable container, you can get a clip storage for only £4 from the counters.
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Paul Willgoss, Director of Food Technology at M&S, said:
“Our priority is to reduce single-use packaging and ensure any we do use can be reused or recycled, as we work towards our 2022 target for all our packaging to be widely recyclable.”
“Food-to-go is a growing market; so, finding solutions in this space is an important part of our wider plan. Our Market Place containers are already widely recyclable, but we want to go a step further with the introduction of an incentive to encourage customers to switch to reusable containers.”
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Trewin Restorick, CEO and Founder of environmental charity Hubbub, commented:
“People are rightly concerned about the environmental impact of single-use packaging. It is massively encouraging to see M&S become the first major retailer to offer customers a financial saving encouraging them to make an important change to their shopping habits. We hope customers will respond positively and other retailers will follow this lead.”
Marks & Spencer’s zero waste scheme is a positive step for the store to remove all avoidable plastic waste.
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